The Helpful Pointer

Even if Property Index is seen as a pretty young establishment, starting their business only in March of 2007, they have gained in reputation very quickly. On closer look, they’re a extremely unpretentious establishment specialised in advising every customer attempting to buy, sell, rent etc. realty across the world. They promise to lend you a hand to determine precisely what’s called for very swiftly plus, of course, painlessly.

Real estate can be found across the world presently, unquestionably the hippest area being property you can purchase in Dubai. It should be straightforward to list a slew of the tremendous estate you can purchase in Dubai, one reason for wanting property here being the houses and apartments available and the opportunity of spending your life amongst such a bouncy populace. This is one of the most sought after regions presently, and with the beauty and sunshine that surrounds you round the clock, how could you be wrong.? Real estate in Dubai is steeped in history, this part of the world is and has always been home to a lot of sophisticated nations.

Property Index have a range of properties for sale in Dubai City, from villas to apartments.

About one generation ago there was just a small number of Englishmen looking for estate in Dubai. Just ask any one single person who has removed to Dubai and they’ll tell you the same. Most people would would view it as a fashion and others would view it as a close to an infatuation… People that are keen on migrating over here generally range from newly weds looking for an exciting new challenge to older generations who want to have a fun retirement. Do bear in mind, however, that there could be bugbears when trying to buy estate overseas — there are normally dozens of steps when strategizing, visiting or signing up. If you miss out on a single minute step it is sure to definitely initiate overwhelming bugbears as well as, even more importantly, a financial trouncing.

Obviously and expectably with this well-liked location, estate can be incredibly pricey in this location and this, of course, is absolutely on account of the top market pressure. Nevertheless the property buyer is truly spoilt for choice in such a part of the world so wonderful in terms of sunny scenery. Really it can boast the whole enchilada any of us may conceivably itch for and more.

Building a mailing list is essential to any business regardless of how they operate. Both online and offline businesses strive to grow there customer lists as big as possible. You see, when you have a list you can easily sell new products all the time. It’s as easy as sending out an email blast and just like that, you have potentially earned hundreds even thousands of dollars overnight.

But building a customer list takes a lot of work and persistence. It is not something that can be done overnight and sometimes takes even years. I have been operating an online business for over 3 years and just had my online email list reach 100,000 people. My offline list is in excess of over 2 million but once again that took me over 10 years to grow.

You also need a proven system or marketing plan that you can use to grow your lists. I spent 1 year setting up a system that now brings in over 10,000 new emails addresses every month. There are many other ways as well. You can host a FFA, join a free viral program, start a newsletter or ezine, give out a free ebook/free report, or even spend money for lists. The key is having a auto-responder or group mailer that has a easy import and unsubscribe feature. You should set this up with all your marketing tools this way your efforts aren’t wasted.

Let me explain the ways above which are only a few methods out of thousands that you can use:

1) Hosting An FFA

FFA stands for Free For All. It is normally a links page where other business people post there websites in hopes of getting free advertising for there products or programs. I’m sure you have tried this as well. This has been proven time and time again to be a waste of time. The only guarantee you get is that your email box will be full of sales messages from the owners of these FFA’s. That is the key. You need to own an FFA in order to see results and grow your lists. Every time someone posts there link to your FFA, they automatically receive your pre-written sales messages to the email address they provide. This is what we call reverse marketing and it is responsible for millions and millions of dollars, of products and services sold on the internet today. There are a few companies out there that you can join that allows you to send your messages to around 50,000 people a month. Just do a search!

2) Viral Program

A viral program is a marketing tool that encourages people to pass along a marketing message to as many people as possible. The definition of viral marketing is promoting information or products that other people are compelled to give to other friends, colleagues and family. By definition viral marketing is a way to promote a service or product successfully. When done effectively one person will pass it on to several people who in turn will pass it on to several other people. This is what makes viral marketing so effective. For example, let me use an e-book that I wrote. If I forward that e-book to 10 people, who in turn forwarded that e-book to another 10 people. One hundred people have read that e-book. Now if it’s forwarded that same way just four more times ONE MILLION PEOPLE have now read that same e-book. There are millions of viral programs out there that can really help you in growing your lists.

3) Newsletter/Ezine

Starting a newsletter or ezine is a great idea as well. The only problem is you need good quality material to send to your clients. You need free tools, articles, reports, e-books, and anything else you can find that really promotes others to join your lists for free. If people feel like you can supply them with great quality material, they will join your lists guaranteed. You can also run feature articles on some of your members and there businesses this way they feel like they are getting free advertising. With an ezine, once you grow it big enough and establish a good relationship with your clients, you can even charge to run solo ads. This is another source of revenue. Some people make a living on the internet just operating there ezines. Takes a lot of work but well worth it!

4) Free E-book or Report

This is a fantastic way to grow your lists. By giving away something that’s free that everyone has use for, you almost instantly ensure your success in growing your lists. There are hundreds of thousands of e-books and reports you can give out for free to all your website visitors in order to get them into your lists. This has been proven to be an incredible marketing tool and will consistently bring you new clients in the thousands every week. I have created an amazing report that you can use for free if you decide to. You can get more information below! Make sure you have this method integrated into all your marketing and advertising efforts.!

5) Spending money to buy lists is the easiest method but it can prove to be very costly. And being the easiest doesn’t necessarily guarantee results either. I wouldn’t advise this method only because there are so many ways you can build a huge list even for free. If you become that desperate I guess you can try this method. I have gotten mixed reactions from people I have spoken to about this method. Some people it works for and others it doesn’t. So you assume all the risk if you decide to go this route!

Once again, the most important aspect to your business like any other business is growing a list. This is vital to your success both short and long term. Make sure your efforts revolve around this at all times. You don’t want to lose any potential future customers.

Thank you very much for taking the time to read this article. Hopefully you use this information to your advantage.

Publishing Permission Statement:

This article may be freely published in your newsletter, ezine, magazine, website, or in your e-Book, so long as you keep my byline and resource box intact with a clickable link back to http://www.freewebs.com/ferrari669/index.htm

About the Author:

Joe Terceira is the creator of “Secrets To Creating Wealth On The Internet” http://www.freewebs.com/ferrari669/index.htm
It is a free Report designed to help all internet business people with there marketing, promotion, and advertising efforts online. “Secrets To Creating Wealth On The Internet” provides valuable information and techniques on how to generate over 1,000,000 website visitors and earn over $20,000/month while doing it all for free. You can also give the Report away for free to generate massive website visitors. Visit the website to get your free copy!

Down-editing your e-mail is a necessary skill that adds to clarity in your communications and helps avoid misunderstandings. In addition, responding point by point to those who e-mail you also shows consideration for their time and your command of technology.

Dow editing is a skill that is developed over time - by doing. By editing your e-mail properly, you can leave that oh-so-important professional impression with those new business contacts who will be determining what it will be like to do business and communicate with you via e-mail. Since most onliners are anemic in this area - you will shine by making these simple efforts!

The first thing to remember is to never just hit Reply and start typing! Once you hit Reply, and type a courteous greeting, you should remove any part of the e-mail you are responding to that is not necessary to the clarity of the ongoing conversation. This includes e-mail headers (all that server and routing info at the top of some e-mail) and signature files. Here are some additional quick tips to help you on your way!

=> The best way to edit properly is to hold your left mouse button down and drag it over the text you want removed then hit delete.

=> Hit your enter key twice to put a line space between where you will type your response and the text you are replying to above. Then type your comments as it relates to the content above.

=> Continue to do the same as the e-mail continues. Remove what doesn’t matter, leave what does, hit enter twice and type your reply.

=> What I do when I have removed a good bit of text is to type “” after a substantial deletion. This lets the other party know that I did in fact read that paragraph or portion of text but that either I have no comments specifically related to that area of the email or that none are required.

=> E-mail becomes very difficult to follow when you start adding all the back and forth >>>>s. Make a habit of starting a new email after >>> are in the return. At that point most likely updating the SUBJECT: to better reflect the direction of the conversation will be in order as well. These efforts help avoid misunderstandings due to all the back and forth.

=> When replying to an ongoing series of e-mail where the SUBJECT: doesn’t change, do what I do to keep your copies in order. Type “REPLY:” before the SUBJECT: field’s content. Then as the back and forth continues type: REPLY [2], REPLY [3], REPLY [4], etc. This is a great way to have the order of the entire conversation visible at a glance while allowing your e-mail folders to keep the conversation in that order when sorted by SUBJECT:.

Integrating these steps when replying to e-mail can help keep your conversations on track and easier for all to read. Besides, by setting a proper example others can learn from you which is how most online learn new things. Now, in my book, that’s as good a reason as any to get into the habit of down-editing your e-mails. Why not start today?

About the Author:

Judith Kallos is an authoritative and good-humored Technology Muse
who has played @ http://www.TheIStudio.com for over a decade. Check out her popular E-mail Etiquette Web site and Book @: http://www.NetManners.com

At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.

Main Lessons

Data, data and more data is the main factor holding back B2B and B2C email marketers

I recently undertook an email advertising promotion,
using a number of advertising media. The exercise
involved a program of mine called the Magical Marketing
system.

As an email advertising Internet marketing exercise, I
decided that I wanted to approach the members of some
of the affiliate programs that are featured in Magical
Marketing, and offer their members the chance to join
this system, and reap the benefit of the multiple promotion
methods that it employs.

And. as an email advertising marketing exercise, this has
worked very well, and whilst an interesting exercise in
Joint Venture Marketing in itself, it has produced a result
so remarkable in my eyes, that I felt it worthy of a report.

With one particular featured program, I did a multiple
ad test, to see what the comparison between three ads.
It was the results of this that struck me, and prompted
me to put this article together.

The three ads, which were very similar. This is good of
course, because it means that any variance in the results
can be explained in relatively few ways. So there are two
points that need to be made about these ads, which may
affect your thinking about how you write your own ads.

1. Use Of Variables in Headlines

I don’t know about you, but I am always hearing that
using someone’s name in an advert can make a significant
difference to the effect of that advert. Not all programs
have this kind of facility though. It just happens the
program that I ran the adverts with does, so I made use of
it in the headlines for 2 of the 3 adverts, but not for
one of them. I have used the variable in the body of all
three ads, so some personalisation took place in all cases.

2. Bulleted Benefits

Again, all the books and articles that I have ever read
tell you to spell out the benefits, and a lot of them tell
you to bullet them to add emphasis. So, I have done this
with all three adverts, but with a difference between ads 1,
and 2 and 3. In the first advert, I just made single word
references to the benefits, in the other two, I elaborated
in order to explain the benefit better.

3. Conclusions

The results are so striking, that they are worthy of comment.

The ads were placed from 12th December 2004 to 18h January
2005. So, the time span is about a month, but, I use the
program in question to send other ads out too. About every
3rd day, I will send one of these three ads, in rotation.
So, each of the ads would have been sent about every 6 days
or so.

Advert 1 pulled in 70 unique hits, with 19 action hits. The
latter is where prospects followed through to the sign up
page.

Advert 2 pulled 5 unique hits and 1 action hit.

Advert 3 pulled 4 unique hits and no action hits.

Headlines
I have always advocated trying to keep headlines short,
especially where email adverts are concerned. You only have
the width of the email pane to enter your message, so
you must tell your story within a few words.

I don’t consider any of the Headlines that I have used to
be excessively long. However, the first advert is very short,
and perhaps that accounts in part for the huge number of
additional clicks for the first advert?

In part, I believe that this is true.

However, I am now thinking that perhaps email prospects have
become wary of seeing their name in emails from people that
they don’t really know. Think about how you react when you
see such an email?

Do you open it immediately, or do you become suspicious?

Trust your gut feeling.

I have used the personalised approach in the body of the email,
and maybe the psychology here is that once someone has opened
an email, they have ‘let you in’ and are more amenable to your
being personal.

Headline conclusion
I am more convinced than ever that email headlines should be
short - as short as possible. I also recommend that if you
personalise the Headline, you stop, and test your ads without
it.

Bulleted Benefits
You can see that advert 1 has produced a massive amount of
additional click thru’s over the other two ads. Bearing in
mind that each ad went out, probably every six days, the first
two ads are not far removed from the norm with the program that
I used. This makes the results achieved by Advert 1 even more
staggering.

The change in headline may go some way to explain this, but
the huge number of clicks tells me that something much more
significant has occurred.

Thankfully, the body of the three ads are very similar in all
aspects, except one; the bulleted benefits. In the first ad,
I have given one word answers. In the other two, I have
elaborated.

Bulleted benefits conclusion
One cannot escape the fact that keeping the benefits so short
has had an impact. And not only in click thru’s either. If you
look at the graphic under ‘Actions’ column, you will see that
I have tracked the prospect through to the signup page. You
might expect that the 20% conversion rate be the same, but it
isn’t, it has increased to around 28%. So the shorter bullet
points have also pre-sold more effectively, so the prospects
likelihood of signing up has increased as well.

As a final note, please remember that all of this is courtesy
of tracking my ads. If you don’t do it, then you will struggle
to make an impact in the marketing world.

Whether you are new to email advertising or not, you cannot ignore this statistically proven information.

Do you know what the Child Trust Fund is? a low number of parents appear to be aware of the fact that all infants receive a free £250 voucher from the government to place in a Child Trust Fund. Your son or daughter’s voucher may be invested in any one of three types of CTF account, Stakeholder - a shares-based account thatchanges into cash, a savings account or a shares account. It is an excellent way to invest for the future requirements of a young person

Scottish Friendly is a licensed provider of the Child Trust Fund The State is eager for the public to have access to Stakeholder accounts and this is the type of account that we are catering for. This means that:

Investments are placed into our Managed Growth Fund, which aims to provide good growth potential

An investment is made in part in shares to get the benefit of potentially higher returns over 18 years,compared to a cash deposit account (although the value of shares can
go down as well as increase whereas capital would be protected in a deposit account)

It is available with a low ‘Stakeholder’ funds charge of only 1.5 percent annually

When reaching 18 the child will receive a lump sum, entirely free of Capital Gains and Income Tax under present legislation

It’s affordable - additional payments can be placed in the account from only £10

An interesting feature of the Child Trust Fund is that anyone - parents, grandparents, aunts and uncles, friends - if they want can add to the Fund to an uppermost limit of £1,200 per year to help augment the child’s Fund (once added, this money is not able to be withdrawn).

Put succinctly our Stakeholder account offers a good balance between possible high returns and a reduced level of risk. There is also the extra assurance that our account is in accordance with with the Government’s stakeholder criteria. However this doesn’t mean that returns are assured or that Stakeholder accounts are suitable for everyone. Bear in mind that the value of shares in the Managed Growth Fund (where your Child Trust Fund money is placed) can fall as well as increase and is not guaranteed.

Only infants born on or after 1st September 2002 are entitled to open a Child Trust Fund. If you have older kids born before the above-mentioned date who are not eligible you could contemplate saving for them with a Child Bond - it’s a tax-free savings plan which was created for long-term growth.

The fact is that investing for your son is a rewarding means of preparing for tomorrow.

The importance of building an opt-in list over spamming (a.k.a., using unsolicited commercial email) is something that I can never stress enough. You must avoid it at all costs!

That and more can kill your business!

NEVER use your autoresponder for spamming in any way. You can lose your account, pay fines, get locked out from your ISP, lose your website and, above all, get jail time.

It’s a serious matter that must never be overlooked. Sure, you may stumble onto someone who says they can help you spam without getting caught. But please remember this…

The reason you want a smart autoresponder is to expose your sales message more than once to your prospects in order to create trust, credibility and believability.

So, why would you do something that literally contradicts that very notion? Spamming is good if it’s done once. That why spammers must keep spamming in order to stay alive!

Spamming is Like a Drug

Spamming is like a brief high… If it works (and it rarely does), it only brings a small cash infusion in the short term. That’s all. You have to remain unknown, cloaked, hidden.

Then you have to work, and work, and work… Non-stop!

On the other hand, if you build an opt-in list of eager, highly targeted prospects, you only need to work once… That’s it! You can spend the rest of your time growing your business.

Here are four seemingly easy ways of using your smart autoresponder that can kill your business really fast…

NEVER email a list of non-targeted email addresses picked at random (such as by using software to “harvest” email addresses posted on the web).

NEVER buy lists of email addresses from unknown list brokers or suppliers (many of them offer thousands of names on CD-ROMs, are often useless and are known as outright scams). Trust reputable ones only.

NEVER email any contact unless you have their explicit permission to do so (and that includes adding email addresses in bulk to your autoresponder database!).

NEVER share your own opt-in list to others, since their spam will kill your business even if it wasn’t your fault!
Spam can get in a lot of hot water, plain and simple.

Why “Opt-in” and Not Spam?

As you know, using responsible email marketing to grow your business can help you save loads of time, fatten your bank account and give you an astonishing return on investment.

Instead of using spam, think about starting a legitimate opt-in list of targeted prospects, and then turn them into life-long customers by consistently keeping in touch with them.

Spammers usually don’t care if the people who receive the message are really interested or “not” in their offer. That’s why they tend to send an inordinate amount of emails…

… All with the hope that they get a few “bites.”

Look at it this way…

If you shoot a gun in the air (or in the dark), you will seldom hit a target. That’s why you have no choice but to keep shooting and shooting… Until you finally do hit it (if ever).

With an opt-in list, however, look at it as your target… It’s right there, before you, easy to hit (and hard to miss). Your chances of hitting your target are drastically higher. Right?

The absolute best way to protect yourself from complaints and disgruntled email recipients is to build an opt-in email list and sending email to only those people who asked for it.

Spammers are often enticed to carry out their unethical (and illegal in some places) practices because email is free and fast. But if you remember, it lacks the third “F:” Focus.

If You Lack Focus, Be Prepared…

Spammers with such an attitude find out the hard way that it’s really very costly, even dangerous. In fact, some of the recipients can make the spammer’s life quite miserable!

From complaining to your ISP or web host, to sending mail bombs, nasty viruses and even significant threats from hacking into your computer to causing physical harm!

Plus, nowadays many recipients are members of a variety of anti-spam groups that arm members with tools for tracking, reporting, filtering and even stopping spammers’ attempts!

Of those, the most popular one is CAUCE (i.e., the Coalition Against Unsolicited Commercial Email). They have created a number of tools, such as blacklists, now used by most ISPs.

Finally, keep in mind that email software (and “add-ons”) are making it more and more difficult for spam to reach its final destination, from sophisticated filters to complaint reporters.

Less than a half-percent of people will get your spam!

Save Time, Effort and Money!

Building an opt-in list has a number of advantages. Sure, you can build trust with and sell a lot easier to a list of targeted people. But in addition, responsible email allows you to:

Send email offers to a group of people who know you, expect your emails and want to do business with you.

Achieve greater sales, even from a small list, since it is targeted (and will get through most email filters since your newsletter is added to the recipients’ “whitelists”).

Not upset anyone since they have given you their permission to email them, as well as not get in trouble with service providers since no one is complaining.

Not waste time, money and energy on buying and setting up email cloakers, spam-friendly servers, fake email accounts and useless bulk email software.

And, above all, not waste time constantly looking for a new ISP (and moving your website from host to host) because your last one closed your account!

If you’re putting those people who asked for more information via an autoresponder into an opt-in list, make sure they know: 1) they’re subscribing and 2) their email is kept private!

Treat your subscribers like gold… They’re your lifeblood!

Minimize complaints by making it as easy an as transparent as possible. In other words, tell them what they will get from you, how often and how easy it is to stop it at any time.

In fact, adding a privacy policy on your website or near your web form (or accessible near your autoresponder link) will increase the likelihood of getting people to join your list.

It can be as simple as this…

—————————————————
PRIVACY POLICY: Your email address is safe with us. We promise never to
sell to or share with anyone, for any reason, your personal contact information.
—————————————————

But if you want to create a more complete privacy policy web page (and perhaps have a link to it near your web form), here’s some information you might tell your prospects…

WHAT information is being collected (such as email addresses, names, phone numbers, etc).

WHY the information is being collected (tell them that it’s for a free report, ezine or whatever, and if you plan on adding their information into an opt-in list for sending periodic announcements or special offers).

WHEN that information is being used (tell them exactly how often do you plan on emailing them).

WHO will be using (or accessing) that information (while you should be the only one, here you might include staff, service providers, partners, etc).

WHERE the information is actually stored (tell them that the information is also secure from hackers)

And HOW to remove or modify that information (tell people exactly how they can update or change their details, or remove themselves from your list).
Bottom-line, make your opt-in list safe and secure for both you AND your prospects. The more you do, the greater your profits will soar! Be responsible and use commonsense!

Make it Personal!

Finally, try to personalize your email messages. Personalization increases trust and confidence. But more importantly, it also shows that your message was voluntarily asked for.

Personalized messages get the attention of readers and can dramatically increase the readership. In fact, readers will be more receptive and attentive to your marketing message.

Whether your message is a plain text message or HTML, you can easily add personalization tags in the message: like the reader’s name, address, email addresses or even website!

Personalizing your messages will increase your sales!

For example, put the reader’s first name in the subject line. First, it will show that the message is wanted and not spam. But second, studies show that it will actually be read first!

Next, personalize the message content! That way, you not only give the reader content that’s relevant to them, but also give your message a more trustworthy and credible “feel!”

Ultimately, realize that personalization not only increases readership, response AND revenue, but it also increases the chances of it reaching its final destination in the first place!

Avoid being filtered out as spam!

Learn more about internet marketing, search engine marketing, email marketing go to internet marketing and website promotion.

Any business today, be it online or off needs a solid foundation,
without one a business will topple.

Think of your business as a skyscraper, each level or floor is a
different function within your business. Your skyscraper may
contain a newsletter floor, an automated follow-up floor, a floor
for free reports, an eCourse floor, a networking floor and so on.
The height of your particular skyscraper (business) depends upon
how many floors or functions operate within your business, each
is important and one does not function without a strong foundation.

The “foundation” of all of these floors is based upon email marketing.

Think about it for a second. Your skyscraper did not start to build
it’s floors without first starting with email marketing and the building
of a good, solid list. You certainly would not have a newsletter floor
without a list. If you didn’t have a list, then who would you send your
newsletter to? No need for an automated follow-up floor, because if
you didn’t do email marketing, you didn’t gather an email address from
a prospect, therefore there is no need to follow-up.

Look at your “skyscraper” and you will notice that email marketing is its
foundation and that ALL of your floors center around email marketing.

Ok, so we have determined that email marketing is the foundation of
your business. We are referring to ebusiness here, however, in the
“real world” you have lists as well, client lists, business cards you
have collected of prospects, and of course have put them into a
database, or “list.” The point is, although we are focusing on eBusiness,
the foundation is the same regardless if it is a business online or off,
it just has a different label.

When we refer to foundation, typically we refer to a building and any
architect will tell you the deeper the foundation, the taller the building.
How tall the building is able to stand will is related to how deep the
foundation is laid.

Your “skyscraper” (building) works on the same premise. You don’t need
just a list - you require a “deep” foundation of email marketing.

So, with that said, what do I mean by deep? Ah, ok, before you read
further, grab that coffee, settle into your chair, read and learn, for
once you have learned about the foundation of YOUR “skyscraper”
there are no limits to how tall it will be. Ready??? Ok, let’s get rolling.

Diversity - we mentioned floors, a newsletter floor, eCourse floor, and
automatic follow up floor. Do we use our email marketing to build just
one list and use that list for all our floors? No, we have lists and even
sub-lists, lists being the operative word here meaning we have more than
just one, we have many lists. When you buy stocks you don’t put your
money into just one, right? No, you diversify. you spread your money
around. With email marketing we build and spread ourselves around
and have more than one means of generating and building our lists.

Effective - having several lists is fantastic! But, (yes, have to hate
those “buts”) you have to know how to work them effectively to get
the maximum advantage out of them. Quantity is great, but it doesn’t
mean “jack” if there is no quality. You need to know how to work those
lists in order to turn a prospect into a customer.

Education - you can’t just throw on the “Siberia Polyester Suit” and
expect to hard sell your prospects or subscribers. You need to build
trust and create a rapport with them. You do that by educating them.
Give them something that will help them, give them good, quality content
and valuable information that they can sink their teeth into. You are
essentially building a relationship with them. In the ‘real world” you
get to know your customers because they come back to your store, time
and time again, why? People will do business with people they know,
like and trust, it is no different online. Give your prospects information
they can use and you will create the trust, rapport and yes, they will buy
from you.

Proactive - you have to think ahead, constantly and consistently think about
ways to build your lists and to provide your prospects with good content. Keep
putting that content out there in front of them so they can keep purchasing
from you. If you develop a product of your own or use someone else’s think
ahead, ask yourself, now what can I do to make this more effective and
deepen my foundation. Can you include something that would add value
that builds upon the relationship you have with your prospect while at the
same time adds to your lists? Think proactively and as they say “outside the
box!”

Well now, you have a good working knowledge of what a “deep” foundation
with respect to your skyscraper and that, that foundation is “email marketing.”
You understand that diversity is where it’s at, the more out there building lists
for you the better. Once you have these lists you need to be effective in how
you work them and to do that you educate them. Give them something that they
can sink their teeth into and use in their own business. Build that relationship
with them, build the trust and rapport and they will buy from you again and
again. Finally, you have learned to always think ahead and always ask yourself
“how can I use this to build a list?”

There is nothing more important than building lists. Everything you do should be
structured around adding more prospects - with their permission - to some sort
of list you have going, be it your newsletter, your eCourse, a free eBook, whatever
the case may be. your function as the Architect of your skyscraper is to build and
keep building the foundation, through email marketing and YOUR lists.

How do you build lists and grow an even deeper foundation? Well, I already gave
you a few ideas, build your lists through offering a newsletter, eCourse and Free
Reports, the possibilities are only as limited as your imagination.

Need a little more help??

Then checkout Autopilot Income Streams - this eBook is one that I highly recommend
and use on a consistent basis. It will help you develop eCourses - which can be turned
into a Report or eBook and use as an effective viral marketing tool. Check it out
http://www.profitspace.com/ais

Denise Ryder is a Marketing Coach writing from her home
office in Northern Ontario (Canada). Imagine What You
Could Accomplish With a Marketing Coach in Your Back
Pocket! Take the No Cost TEST DRIVE!

http://www.profitspace.com/coach

Here are some hot list-building tips for you to grow your list and your business.

1. Offer an outstanding gift or bonus for subscriptions. Not too long ago, any kind of a free gift or bonus was more than enough to get subscribers. In fact, in many cases, no “bribe” was needed at all! But, as more and more marketers began to send emails and ezines, and as spam increased, prospects began to be more discerning about whom they gave their email address to.

To really be successful in your list-building efforts, you must offer an unresistable deal for subscribers. Sometimes, if people are interested enough in your topic, they will sign up for your ezine or course. But most of the time you must prove to subscribers that you are serious about creating a relationship with them. This means you must provide them with solid content at the beginning, not advertisements. In some cases, this may mean you must offer a free course AND a free report (or some other combination). But do whatever it takes to get that subscriber on your list.

2. Add more opt-in boxes in your sales letter or home page. The best case scenario would be to have your home page be dedicated to your opt-in list as a lead-capture page. But if you won’t, or can’t, do that, put your opt-in subscription box on your page as many times as you can. Ideally, you want it at the top, in the middle, and at the bottom. As your prospect reads your sales page, he or she may become more interested in your topic. Thus, the more times he or she sees your opt-in box, the greater the chance they will leave their email for you to communicate with them.

3. Build your list virally. Write a free report on a useful topic (making sure to put your website in the report), visit the forums, and offer to give your report to anyone who wants it. Marketers will take you up on your offer because good marketers are always looking for good content to share with their lists; they don’t usually care where it comes from. When a marketer gives your report to their list, your website link will be viewed by many who read the report, and visited by many.

If you follow these tips, your list will grow and will become like gold for you.

Jeremy M. Hoover gives away FREE marketing information at his website. Go there NOW and get your free marketing information as a “thank you” gift for reading this article.

There is a bright eyes album where he uses clocks and mirrors in nearly every song as metaphors for different things. I personally hate clocks. Clocks are ridiculous other than as jewelry; even then it’s pretty lame. Every time I look at a clock I get anxious, when this then that. You’re supposed to be blank by blank, why cant I just go by the sun? I wonder if I can turn the clock off on my cell phone so I wont have to look at it every time I answer a call, but then there time is again reminding me that I used up blank minutes of my life and of my allotted speaking time on that last call. I wonder when time became so important? When did someone say well we better put some boundaries here so people will obey better? I supposed I can blame that on Aztecs or whoever invented that calendar that ends on December 21 2012, that’s the ultimate clock…here is the last day of the earth or as far as we can figure anyway. I bet they just figured what the hell we have figured out the calendar for like a thousand years lets just stop…what’s the last day? Dec 21st I bet people will think that’s the last day for the earth.